Linux Foundation Announces Formal Kick Off for “We’re Linux” Video Contest

User-generated video campaign taps grassroots community talent to elevate strengths of Linux

SAN FRANCISCO, January 26, 2009 – The Linux Foundation (LF), the nonprofit organization dedicated to accelerating the growth of Linux, today announced the formal launch of its “We’re Linux” video contest. The contest seeks to find the best user-generated videos that demonstrate what Linux means to those who use it and inspire others to try it. The contest is open to everyone.

The “We’re Linux” contest officially begins today and will be open for submissions through midnight on March 15, 2009. The winner(s) will be revealed at the Linux Foundation’s Collaboration Summit on April 8, 2009, in San Francisco and will be awarded with a trip to Tokyo, Japan to participate in the Linux Foundation’s Japanese Linux Symposium.

In response to early and resounding community input, the campaign has been renamed from the original “I’m Linux” to the “We’re Linux” video contest. This name embodies the essence of community and better expresses how Linux is represented by more than any one person or company.

The winner will be determined by a combination of online rankings and a panel of judges that includes:

• Matt Asay, CNET blogger and executive at Alfresco, Inc.;
• Larry Augustin, venture capitalist and former chairman of VA Software,
and Linux Foundation board member;
• Jono Bacon, Ubuntu community manager;
• Joe Brockmeier, openSUSE community manager;
• Melinda Mettler, director, School of Advertising at the Academy of Art
University; and
• Tim O’Reilly, founder and CEO, O’Reilly Media, Inc.

To become a member of the Linux Foundation’s Video forum, view early submissions, and to submit your own video for the “We’re Linux” contest, please visit the LF Video Forum.

“While Microsoft spent large sums of money on advertising last year to attempt to reinvent itself, and Apple continued to use well executed yet traditional techniques for advertising its alternative, Linux will be best represented by using the same kind of collaborative model used to develop the operating system,” said Amanda McPherson, vice president of marketing and developer programs at the Linux Foundation.

About the Linux Foundation
The Linux Foundation is a nonprofit consortium dedicated to fostering the growth of Linux. Founded in 2007, The Linux Foundation sponsors the work of Linux creator Linus Torvalds and is supported by leading Linux and open source companies and developers from around the world. The Linux Foundation promotes, protects and standardizes Linux by providing unified resources and services needed for open source to successfully compete with closed platforms. For more information, please visit www.linux-foundation.org.

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Trademarks: The Linux Foundation and Linux Standard Base are trademarks of The Linux Foundation. Linux is a trademark of Linus Torvalds. Third party marks and brands are the property of their respective holders.

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